Primary Market Research

Primary Market Research: Why Do It?

The two forms of research that are typically used in market research are primary and secondary, Primary Market Research is an analysis carried out by you (or hiring someone to do it for you.) It entails speaking with a source directly to collect information, typically clients and potential customers in your target market. Primary Market […]

Secondary Market Research

Secondary Market Research: What is it?

For any firm, market research may be a challenging project. You must think about the results you want to get and prepare your research strategy in advance. Researchers frequently find it helpful to start with broad concepts and then narrow them down. Because of this, a lot of researchers start by conducting secondary market research. […]