Case Studies
- Case studies are a type of research approach frequently used in the social and life sciences. Case study research is not universally defined. But very plainly…
- A case study is an in-depth examination of a person, a group of people, or a unit to generalize to other units.
- A case study is also defined as an in-depth, systematic assessment of a single person, group, community, or other entity in which the researcher looks at extensive data about several factors.
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Oncology and Hematology Market Landscape
Objective & Business Background
Research Process
Research Outcomes
Objective & Business Background
- In light of providing an integrated solution within the healthcare private sector in the GCC Region, Our Client (Healthcare Investor) wanted to assess the Pediatric and Adult Oncology and Hematology Markets which come as part of bigger portfolio of other Therapy Areas that include also; Neurology, Cardiology, Pulmonology, Orthopedic, Rheumatology, Physiotherapy and Pediatrics.
Research Process
- Targeting different Consultants within Public and Private Accounts where this came as an Exploratory Research Approach using Qualitative Interviews.
- Having Disk Research to optimize the research outcomes.
Research Outcomes
- Providing Key Insights on Market Size, Potentials, Patient Journey, General Treatment Modalities, Medical Tourism, as well as providing some information on the Accounts Potentiality, Key Resources, Expenditures, Patient Load and Current Market Gaps.
Multiple Myeloma Market Assessment
Objective & Business Background
Research Process
Research Outcomes
Objective & Business Background
- One of our clients was interested to Assess the Multiple Myeloma Market Dynamics for the different Key Stakeholders, brought mainly from the Internal Key Stakeholders’ Perspectives across the different functions; Marketing, Sales, Market Access, and Medical Affairs.
Research Process
- Targeting different Internal stakeholders within the Company using Qualitative Interviews to explore the Main Issues that face the Patients while assessing their Satisfaction with their Journey, Determining HCPs’ beliefs in the Brand Value, while identifying the Experience and Differentiation they have and perceive, and Assessing the Level Of Engagement with the KOLs and KDMs, Identifying the faced Internal Challenges & needed Areas of Improvement, as well as Figuring out the different Disruptive Ideas that would accelerate the inclusion of The Product in the HIO
Research Outcomes
- Providing Key Insights on Market Size, Market Perception and Satisfaction, Patient Journey, General Treatment Modalities, Accounts Potentiality, and Current Market Gaps.
Quality Assurance Project
Objective & Business Background
Research Process
Research Outcomes
Objective & Business Background
- In coordination with the National Health Insurance System Introduction that is being studied and prepared for the past couple of years in Egypt, our client wanted to understand the Quality Assurance Infrastructure and Facility Size for all Medical Entities (Service Providers), where they would offer the different financial support needed to start receiving such high patients load within the coming period of timing.
Research Process
- Segmenting 5,000+ Medical Facilities (Hospitals, Centers and Polyclinics) based on their Potentiality (using different proxy indicators) allover Egypt Governorates.
- Visiting Top 570 Medical Facilities to investigate and validate the market readiness for such new Health System Introduction.
Research Outcomes
- Preparing a list of hospitals after collecting some data as number of Beds, Quality Assurance Units and Procedures Existence, different contact details for both of QA and CEO.
COVID 19 Antibodies
Objective & Business Background
Research Process
Research Outcomes
Objective & Business Background
- With the beginning of Pandemic COVID 19 in early 2020 in the Middle East Countries, one of our clients wanted to explore the key involvement of the different key parties i.e., KOLs & Key People in the Ministry of Health for a new immunity-related product testing, as well as understanding which entity is involved in the such product testing.
Research Process
- Contacting KOLs and Key Persons in the Ministry of Health across Egypt, Algeria and Saudi Arabia to understand more about the new cases prevalence as well as knowing the exact involvement in making the right recommendations/decision making on a national and regional level for a new antibody COVID testing (ELISA)
Research Outcomes
- Providing Key output for understanding each party`s role in any new Antibody testing while showing the exact steps needed for such product entry.
Oncology and Hematology Market Landscape
Objective & Business Background
Research Process
Research Outcomes
Objective & Business Background
- One of our clients wanted to know the exact prevalence of Diabetes based on the closet number to reality, while knowing the percentage of Medications Usage, especially the Elective Therapies.
Research Process
- Conducting more than 18,000 Interviews+ based on selected specifications and quota splits across Cities, Age Groups & Gender in Egypt.
Research Outcomes
- Providing the more realistic Diabetes Prevalence in Egypt while identifying the Stay On Therapy Percentage for the Diabetic Patients.
Other Examples of Our Projects
- Testing the Willingness and Readiness of the HCPs and Customers for a New Immunity-related Product Usage and where it should be positioned in people minds for COVID-19.
- Assessing the Online Healthcare Services and the Telehealth Market in Egypt, Kuwait, Saudi Arabia and Jordan.
- Assessing the Competitors Behaviors towards one of the Diabetic Peripheral Neuropathy Brands.
- Testing the Influence of the different Applied Communication Channels on HCPs prescription.
- Determining one of the Pharmaceutical Companies` Perception and Positioning among the other key players and identifying the areas of improvement to improve.
- Applying Price Elasticity Model for a new brand among the different KOLs.
- Identifying the Average Market Fair Salaries for the Sales Team along with their Bonus Scheme for one of the leading regional household Companies.